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The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government’s extensive use of audio advertisements to provide advice on social distancing and testing to the World Health Organization’s lighthearted radio campaign encouraging people to “help save a life by really, really not going anywhere near it” Audio advertising is getting important messages to the ears of those who need to hear them.
Since the term “audio advertisement” is also used interchangeably with conventional radio campaigns, it’s easy to mistake digital audio advertising for radio advertising. And although radio is also a hugely successful medium in many countries, could digital audio be the next big thing?
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