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Httpool has expanded its ad sales partnership with Spotify in Hong Kong, to include Taiwan, managing all advertising offering throughout the country, and supporting brands of all sizes seeking to connect with their audiences. As the world’s most popular audio streaming platform, Spotify offers a palette of innovative advertising solutions for brands to reach its highly engaged audience of young streamers, and leverage the rising power of streaming audio.
Spotify offers multiformat ad experiences including audio, video, and display across two thousand devices, in any environment, during any moment of the day. With Spotify’s Streaming Intelligence, consisting of unique data and insights on users’ streaming behaviours, advertisers can tailor their ads and messaging to resonate with the needs and mindsets of their audiences, based on the context in which they are listening.
“We are thrilled to expand Spotify’s relationship with Httpool into Taiwan & Hong Kong. With their local coverage and market knowledge, we believe Httpool is the right strategic partner to represent Spotify Advertising in these markets. We are well placed to support brands and advertising agencies to unlock the full potential of digital audio advertising.” comments Sea Yen Ong, Spotify’s Head of Sales, Southeast Asia.”
“Representing Spotify in Taiwan adds perfectly to the company’s wider portfolio, and strengthens Httpool in its vision of bringing equal opportunities to advertisers across the globe. Httpool is excited to become Spotify’s exclusive representative in Taiwan and thrilled to offer agencies unique advertising opportunities.” said Alex Luis, Country Director of Httpool Taiwan.
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