Httpool introduced its cross channel approach at Czech Internet Forum, one of the most important Czech conferences covering internet, media and advertisement.
For two consecutive days, some of the most inspiring leaders from the largest advertisers, publishers, agencies and advertising and marketing solution providers shared their views through 100s of keynotes and panels. Over 200 speakers from MasterCard, GfK, Coca-cola, Lufthansa, Rocket Fuel, AOL, PayPal and other major brands, including Httpool, covered the key challenges and opportunities in digital advertising, metrix and data, digital entertainment and media, ecommerce, mobile and social.
dmexco provides a platform for decision makers in the areas of marketing, media and advertising to discuss the new dimensions and opportunities within the age of a new digital economy. The “digiconomy” era has effectively begun and already shows significant impact on our lives and the way we do business.
Brands and marketing agencies can now work closely with a local team to make the most of their Twitter activity. Countries supported as part of this partnership include: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland and Ukraine.
With the currently introduced definition of display ad viewable impressions, Httpool is adjusting to the industry standards.
New ad format breaches the gap between InBanner and InStream video thus providing additional advertising opportunities.
Spotify provides access to the audience of 24 million passionate, music loving users across 55 countries. Spotify gives instant access to millions of songs and allows users to play, discover and share music.
Httpool announced that it would begin offering advertising inventory on Skype, helping brands take advantage of the growing popularity of Skype in Slovenia, Croatia and Serbia.
The Httpool Engagement Ad offers advertisers a new and interactive way to engage consumers around its products and brand messages on the Web.