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Httpool and clipkit join forces to expand video syndication and ad technology across 21 countries

• Cooperation enables publishers, video producers, and advertisers in 21 Central and Eastern European and Asian markets to make the best out of video marketing

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clipkit (www.clipkit.com), the Berlin-based company will supply its proven and flexible syndication and marketing technology to the international cross channel advertising network Httpool (www.httpool.com). Founded in 2000, Httpool’s team of more than 150 experts enables over 3,000 publishers to monetize their websites and more than 1,500 brands to reach their audience via integrated advertising campaigns across channels and devices.

Using clipkit’s white label solution exclusively for their video network, Httpool aims to expand the reach and possibilities of their channels. “Next to display, engagement and social, video advertising and publishing is one of the strongest pillars of cross channel online marketing”, says Aljoša Jenko, CEO and founder of Httpool. “clipkit’s flexibility to provide their technology independently from their network allows us to leverage our relationships with publishers, advertisers and video producers in all our local markets. Thereby we can offer them new ways to publish video content, build new reach and monetize.”

“As a technology-driven company, we are very happy to prove that we can scale our flexible cloud solution across the globe”, adds Michaela Kammerbauer, COO of clipkit. “We are proud to support one of the largest cross channel ad networks in Central and Eastern Europe so they can take the next leap in online video syndication and advertising across all devices.”

About clipkit: With an overall reach of 250 million marketable premium video views per month in Germany and more 320 million ad slots in Turkey, clipkit (www.clipkit.de) is one of the largest and fastest growing independent online video marketers in Europe. Through their video syndication technology and access to 150,000 video clips and more than 300 websites, the Berlin-based company brings together advertisers, publishers, and video producers. Advertisers get a high reach, either directly in target-group oriented video channels or via video embedding on other websites. Also, they can enhance the relevance of their ad messages through precise targeting options (content targeting, predictive behavioural targeting by nugg.ad, geo targeting). Thanks to the integrated syndication system, video producers can distribute their clips to high-quality partner websites and monetize their content via relevant ad campaigns. Publishers can increase the information and entertainment value of their websites by adding video content. Without the risk to pay streaming fees, websites, smartphone or tablet applications can be easily monetized.

About Httpool: Httpool is an international cross channel advertising network and an optimal partner for media agencies seeking integrated digital advertising solutions. In fact, Httpool offers the broadest range of ad network products and solutions across display, video, engagement, social and performance channels, both across mobile and desktop devices. Httpool employs the most advanced proprietary and licensed technologies, has extensive international experience and represents Twitter, BBC, Microsoft, Spotify and other selected global and local publishers across its 16 Central and Eastern European and Asian offices. For more information please visit www.httpool.com or follow @httpool.

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